RVBY

RVBY was our own attempt at a clothing label positioned at the luxury end. The name reads as ruby, and the identity followed: a faceted gem drawn in a single weight of line, set in black and white with no other colour, and a storefront built around HOMME, FEMME, and COLLECTIONS. The first capsule was called Astronomy. Its artwork crossed out the word with a red line and signed it with the coordinates of Paris, 48°51'12"N 2°20'55"E, printed small on sportswear. The store was built twice. It started in May 2020 on Sylius, the Symfony-based e-commerce framework, with a RvbyTheme carrying 207 custom Twig templates across the account area, the address book, the cart, the checkout, order history, and every transactional email. Three weeks later the whole thing moved to PrestaShop 1.7, with a second custom theme overriding 32 modules and its own webpack and postcss build. The brand never shipped a product. The repositories were archived in November 2020, six months after the first commit, and what survives is an identity, one collection, and two complete e-commerce themes that were never put in front of a customer.