Start date
September 2023
Status
Completed
Team
2 members
About the project
Impact and metrics
147
Google reviews
Aggregated on the site, rated 5 out of 5
7
Pages
From the catalogue to the referral form
2 people
Team
A compact design and development duo
Key features
Property catalogue
Listings for sale with detail pages, served from the agency's real estate software through internal API routes
Free online valuation
A short form that gives sellers a pre-valuation of their house or flat and opens a conversation with an agent
E-mail alerts and newsletter
Buyers subscribe to be told about new listings, sellers to the agency's yearly newsletter
Google reviews
Reviews aggregated through a dedicated API route and shown on the homepage with the overall rating
Referral programme
A dedicated page and form for business introducers, who are paid when a referral turns into a sale
Team pages
Profiles for each agent with credentials and contact details, alongside the agency's video content
Technologies used
Next.js
App Router, server components, and API routes
React
User interface components
TypeScript
Type-safe development
Tailwind CSS
Styling and design system
Vercel
Hosting and continuous deployment
La Boîte Immo
The agency's real estate software, source of the listings
Gallery
The agency's media services, from drone footage to virtual staging
Free online pre-valuation form
Google reviews aggregated on the homepage
Agent profiles with credentials and contact details
Referral form for business introducers
Contact page with the agency location
Challenges encountered
Keeping the catalogue in sync with the agency's real estate software so the sales team only publishes once
Competing on local search for Briançon, Serre Chevalier, and Montgenèvre against national property portals
Designing a valuation form short enough to be filled in, honest enough to send sellers to a real expert
Serving photography, virtual tours, and video without wrecking load times on mountain mobile connections
Running a strict Content Security Policy while embedding third-party media and listing data
Addressing both year-round residents and second-home buyers on the same pages
Key learnings
A local agency wins on neighbourhood and resort queries, not on generic property searches
When listings come from an external tool, every failure mode of that tool becomes a failure mode of the site
Sellers and buyers convert on different pages, so each needs its own call to action
Clients who produce their own photos and videos need a way to publish them without a deployment
Image formats and lazy loading do more for a media-heavy site than any other optimisation
Future perspectives
The site was delivered and handed over to the agency
The agency has since moved its public website to a no-code platform it edits itself